We have conceptualized trying to make Indian inspired clothing more wearable in day to day life, just the way we would like it. Clothing that is easily transferable from an ethnic setting to a western setting because there are no solid lines for fashion. Not of ethnicity or culture. The likes of Dolce and Gabbanna and Hermes are inspired by India. Make up brands like MAC and NARS are inspired by India. The vibrant colors and art like workmanship is loved universally so why limit it to ethnic functions?!
This is the very reason why we've created separates in our new collection so that pieces can be interchangeable not only within our collection but also with western wear. Our pure raw silk floral tops are perfectly matched with flared A-line skirts for a modern brunch look or pencil skirts for a fun corporate look with a blazer over it. Our simpler maxi dresses are worn without a shawl or pants for the ultimate evening soiree or a beachside wedding. Our dhoti skirts are loved by many for their draped styling and they can be paired with t shirts or knits for a real juxtaposition of textures.